Infuse your brand with intelligence®.


When it comes to branding, we have you covered.

Define Your Brand

Luck. Great for contests.
Bad for strategy.

Take luck out of the equation with a comprehensive brand strategy that looks at who your organization is today, who you want to be, and a detailed plan to get you there.

Make an Impact

It takes more than a great logo or single design. We create strong visual identities that help you stand out.

Managing everything from organizational rebrands to collateral development, our creative services create powerful identities that help showcase your brand every step of the way.

Tell Your Story

Listen. Engage. 

With countless opportunities to connect with your brand, we make sure that your voice is consistently and powerfully communicated through the channels that matter most to your customers.

Transform Your Brand

A brand is more than just a logo. It is the essence of who you are.

As brand strategists, we take a holistic approach to branding -- combining both the visual look of your brand with the words and emotions tied to your brand personality. When the two worlds align, a powerful brand is born.

Through four simple steps, we transform your brand from an idea on the back of a napkin to one of your organization's greatest assets.



The Discovery Stage is all about getting to know your organization, your customers and the industry you serve. Through our Brand Magnetics™ platform, we gain a deep understanding of who you are, and more importantly, who you want to be. Learn more.


The Define stage gives you a unified voice in the market. Using the insight and research conducted during discovery, we craft a Brand Platform that defines your value proposition, key messages and overall brand goals. Learn more.


Develop creates a strong visual identity for your brand. Covering everything from your initial logo and business identity to your digital presence, we ensure that you have a cohesive look in the market. Learn more.


Deploy puts your brand in motion. We determine which tactics will help you best reach your target audience. Combining content generation with best practices in advertising, marketing and public relations, we help you reach your customers and make an impact. Learn more.

We take time to understand your business.

B2B Service

We understand the importance of branding in a business-to-business environment and help you increase revenue without breaking the bank.

Health & Wellness

We bring more than 16 years of health-care experience to the table and help you navigate the increasingly complex health-care system.

Direct to Consumers

The customer experience has changed dramatically. We help build brand loyalty by creating meaningful interactions with your customers.

Non Profits

Non-profits face increasing challenges to connect with multiple audiences. We help you develop a clear, compelling voice that resonates with your key audience.

“We had the pleasure of working with the Root Cos marketing team for our Light of Wellness event and the Excellence in Worksite Wellness Awards Luncheon. The development and design of the materials, brand imaging and communication strategy was very effective, strategic and eye-appealing. We have had incredible success with our events and the Root Cos team has definitely been a big part of our success.”

- Rebecca Vinton, fomer CEO, WELLCOM (now The Wellbeing Partners)

“Our rebrand of the Panhandle Worksite Wellness Council with Root Cos was an outstanding experience. Lindsay brought such a professional experience and leadership to the process by providing us the latest trends and opportunities to consider integrating into our current strategy. Our expectations were certainly exceeded when we saw the final products and are beyond excited with our fresh, updated look!”

- Jessica Davies, Worksite Wellness Coordinator, Panhandle Worksite Wellness Council -

“We’ve seen tremendous growth in the past year since launching our site. It brought a higher level of professionalism to our brand and enabled us to reach a broader audience. ”

- Brian Mutchie, President, Mutchie Tree Service -

Let's Work Together

Whether you have an immediate need or just want to connect over a cup of coffee, let us know. We look forward to meeting you!