Define

Giving you a unified voice in the market.

Root Cos Marketing Group's Four Step Marketing Strategy Process - Define

Brand Platform

Using the intelligence gathered during the Brand Magnetics™ process, we capture what is most important to your organization, your customers and the industry you serve.

That insight is integrated into a carefully crafted platform that defines your:

  • Key messages
  • Value proposition
  • Brand personality

The Brand Platform serves two key roles.

First, it ensures that key stakeholders like employees, volunteers or Board members have a clear, consistent voice in the market. It is a valuable resource during employee onboarding and training.

Next, it guides all future marketing to ensure that your messaging is faithful to your overall brand.